Whether you’re a filmmaker, musician, brand, or just a normal person who happens to have a camera, you can make your audience feel included by giving them the behind-the-scenes look of what goes into making a video. These videos, often called BTS or “behind the curtain” content, are less about polished perfection and more about process and personality. They build trust and help your audience connect with you in a very authentic way.
When it comes to ad campaigns, film shoots, music videos, and other types of content, the behind-the-scenes angle offers a wide variety of ideas for creating content that will capture audience attention. There are a few basic formats that work well for this type of content:
Sneak Peek
Showing just a snippet of an upcoming video or product launch can generate excitement and anticipation among audiences. It also gives viewers a chance to see the craftsmanship, talent, and professionalism that went into producing the finished product.
Blooper Reel
Everyone loves a good blooper (especially if there’s a dog wandering into frame or a line that was flubbed). This type of content is perfect for generating laughs and showing the human side of your team.
Team Building
Behind-the-scenes video is a great way to introduce your team, especially if you’re an organization or business that doesn’t have the luxury of being visible to the public. By showcasing the daily workflow, meetings, and office culture that go into running your company, you’re able to demonstrate the dedication and hard work that makes up the whole package of your services.