A charity event is any fundraising campaign that includes an in-person gathering where attendees contribute to a cause. Event-based campaigns are some of the highest-converting on Classy, and are great for increasing awareness and generating long-term support. From 5K charity runs to high-society galas, the options for nonprofit events are endless.
Fun runs and walks are tried-and-true favorites, offering supporters an opportunity to mingle while supporting a worthy cause. These community-based events can be as simple as a stroll on a local hiking trail or grow into large-scale marathons that require road closures and other logistical considerations.
Auctions are another way to raise funds at nonprofit events. These are especially popular with older generations and can involve a range of items, from luxury experiences (like a week on a private island) to valuable artwork. Whether it’s an in-person auction at a prestigious club or an online event, auctions can be a powerful way to engage your community and generate long-term support.
Serve-a-thons are a unique fundraiser that allows participants to earn pledges based on their time spent serving the community. For example, the ALS Ice Bucket Challenge and Red Nose Day are both charitable campaigns that combine service with entertainment to drive engagement.
Invest in quality nonprofit entertainment to boost event attendance and inspire people to donate to your cause. Choose acts with a wide appeal, like musicians, storytellers, or illusionists, to ensure that you attract the most potential donors. Share the event’s results afterward to show your sponsors how their contributions have made a difference.